A local home and lifestyle brand has expanded its product range and further developed its brand with the introduction of a new value collection, Simply Fabulosa.

The Nantwich based company has expanded its range in response to the ongoing cost of living issues that consumers are facing. The cleaning products include a full suite of household cleaning sprays which are all affordably priced and available in Home Bargains.

Group Managing Director of Fabulosa, Adam Burnett believes now is the right time for the brand expansion. He said "Affordability, together with fragrance and efficacy, is central to Fabulosa. As a consumer-centric brand, in the current economic climate we are endeavoring to ensure essential cleaning products are available and affordable to households across the UK."

Adam Burnett, Group Marketing Director for Fabulosa (Photo provided)

Adam continued, "The launch of Simply Fabulosa means we are now able to offer our customers greater value across their favourite products, providing an opportunity to save without sacrifice, whilst further broadening the appeal of our brand. From our luxury for less proposition with our existing and highly successful House of Fabulosa range, to the new Simply Fabulosa value collection, we can now more confidently than ever say Fabulosa has a product and fragrance for every nose, for every need, and for every budget."

The company has experienced fast growth since its entry into the FCMG market in 2019, with their product development and marketing campaigns making inroads into the market share of competitors. They are hoping to expand internationally including including expansion upon their current European footprint. Fabulosa is currently stocked in leading European retail chains representing 3,000 locations across the continent. Their collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy.

For more info on Fabulosa, please visit: https://myfabulosa.co.uk/