Senior Marketing Manager

Salary: £55,000 - £60,000 Location: Cheshire

Robert Half are recruiting for a Senior Marketing Manager to join a long-established, growing and entrepreneurial business based in Cheshire.

The business operates in a fast-moving, highly commercial environment where effective marketing directly influences audience numbers, ticket sales and the success of the strategic plan.

This is a newly created, senior role offering the successful candidate the opportunity to take ownership of the overall marketing strategy, lead a small team and work closely with the Commercial Director.

Responsibilities

The Senior Marketing Manager will be responsible for bringing together the business's existing marketing channels and creating a clear, commercially focused strategy across its portfolio of shows.

Key responsibilities will include:

• Developing and delivering the overall marketing strategy
• Driving audience growth, customer acquisition and ticket sales
• Creating tailored marketing plans for different shows, venues, locations and customer demographics
• Leading, supporting and developing a marketing team of four
• Bringing greater structure and coordination to activity currently managed across different channels
• Overseeing CRM, paid digital, social media, SEO, content, outdoor advertising and brand activity
• Managing and challenging external agencies to ensure strong performance and value
• Using customer data, market insight and campaign analysis to guide decision-making
• Monitoring ROI, ROAS, ticket sales and campaign performance
• Managing and optimising the annual marketing budget
• Working closely with operational, finance, commercial and production teams

Ideal candidate profile

The successful candidate is likely to be an experienced Marketing Manager or Senior Marketing Manager who is ready to take ownership of a complete marketing function.

You will ideally have:

• Broad experience across the full marketing mix rather than specialising in one individual channel
• A track record of developing and delivering multi-channel marketing strategies
• Strong commercial awareness and an understanding of how marketing activity drives revenue
• Experience of customer acquisition, customer journeys and audience segmentation
• Good knowledge of CRM, paid digital, social media, content and offline marketing
• Experience using data and insight to improve campaign performance
• An understanding of ROI and ROAS
• Experience managing budgets and external agencies
• Previous team management or leadership experience
• The confidence to influence senior stakeholders and challenge existing approaches
• A hands-on, adaptable approach suited to an entrepreneurial, owner-managed business

Salary and benefits

• Salary of £55,000 - £60,000
• 25 days' annual leave plus bank holidays
• Opportunity to take ownership of a newly created senior marketing role
• Leadership of an established marketing team
• Responsibility for the annual marketing budget
• Direct exposure to the Commercial Director and business owners
• Scope to shape the future marketing strategy and grow with the business

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