A TV star turned farmer is calling on people to give something back.

Kelvin Fletcher, once of Emmerdale fame and now running a 120-acre farm in Wincle, has pledged his support #TheExtraHour campaign.

Created by tech-for-good platform Neighbourly, the campaign encourages people to use the extra hour gained when the clocks go back to carry out a simple act of kindness in their community.

Speaking ahead of the release of series three of Fletchers' Family Farm, former Strictly Come Dancing winner Kelvin said: "As the clocks go back later this month, we all gain an 'extra hour'; Neighbourly is encouraging people to use it to give back through small acts of kindness that make a big difference. 

 "I know first-hand the benefits and importance of giving back, as every single week we have the wonderful David Lewis charity on our farm.

"Their presence and enthusiasm bring us genuine joy and the smiles on their faces show how much they enjoy coming to us."

Zoë Colosimo, COO, and Steve Butterworth, CEO, at Neighbourly (Credit: Neighbourly)

According to Neighbourly, 35% of people believe we as a nation have become less neighbourly in the last 20 years.

From this week, members of the public can visit the campaign website to pledge their extra hour, see what others are doing across the country, and discover simple ideas for neighbourly action.

 "In a world that often feels rushed and disconnected, this campaign is about reminding people that even a small act of care can have a lasting impact," said Steve Butterworth, CEO of Neighbourly.

"The extra hour we gain when the clocks go back is a perfect prompt. It's a reminder that time is a gift and giving it to others can strengthen the bonds that hold communities together." 

The third series of Fletchers' Family Farm hits our TV screens this Sunday (October 19) with episodes airing each week at 11.30am on ITV1.