Ex-Macclesfield rugby player launches alcohol-free beer

By Alex Greensmith 1st Apr 2022

A former Macclesfield rugby player has launched a new alcohol-free beer.

Current Sale Sharks scrum half Will Cliff has launched Bach 0 - an alcohol-free beer with his fellow rugby players Tom Holmes and Jesse Coulson.

It is the latest beer in the range of Bach 95 beers. The company has a postal address in Macclesfield, on PO Box 691, SK10 9QB,

Bach 95 have offered gluten-free, vegan-friendly and low calorie beers since their start during lockdown. Bach 0 is the latest offering from the new beer brewing company.

The beer is 0.4% ABV, or 0.01 units of alcohol, meaning you won't feel tipsy after a can, but still have the refreshing taste of a cold one.

The beer is just 95 calories, and contains water, malt, hops and yeast.

Affordable, under 100 calories and alcohol-free. Bach 0 has launched today (April 1). Purchase links are at the bottom of the article. (Image - Bach 95 Limited)

"We're delighted to launch Bach 0," said Will Cliff.

"It came about as when we launched Bach 95 our main product and started to do more events across Cheshire, people enjoyed the beer and asked if we did an alcohol-free version.

So we decided to start it. There seemed to be the demand for it. And with us already set up to be a healthier choice of beer. The next step was obviously through alcohol-free.

"We tried the alcohol free range already in the market and there was none that we really loved. So we knew we could make a great alcohol-free tasting beer ourselves.

Bach 95 and now Bach 0 are a pandemic project for the trio, which has set them up for their post-playing careers.

"It was good fun. It had challenges. We launched as an e-commerce business online, which suited launching [during COVID] as everyone was buying stuff online," added Will.

"I was born in Macclesfield and played at Macclesfield Rugby Club. I had a full season with their senior side and then moved on from there to Sale.

"Macclesfield is a beautiful place and I'd like to come over there again soon. We hope to have Bach 0 in Macclesfield Rugby Club as well, as our other beer is already there.

"I'm trying to get down there this year to host an event and thank them for stocking Bach 95.

"As well as selling online, we want to stock this in bars and restaurants. If anyone is interested please get in touch via [email protected] or [email protected]."

Macclesfield: You can learn more about their premium lagers and buy them here.

Macclesfield-born Will Cliff (left) and rugby union player Tom Holmes have launched a new alcohol-free beer. Both play for Sale Sharks. (Image - Alexander Greensmith / Macclesfield Nub News)

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