Estate agency in Macclesfield has entered a new era.

BESPOKE by Northwood has enjoyed fantastic results since launching just over a year ago.

Unlike other estate agents, they focus on delivering a personalised experience for their customers, with longer viewing slots, enhanced marketing and the latest technology.

Josh Gilchrist, director at BESPOKE, said: "We're not interested in having 100+ houses for sale.

"We operate on a small, BESPOKE, basis. We only handle 20 transactions each at a time.

"This allows us to spend a lot more time with our clients, learn the houses inside and out, and spend a lot more time with the buyers."

He added: "We treat every sale as if it were our own whether it's an £80,000 flat or a £3 million stately home. Every person who interacts with BESPOKE matters to us.

"We're not just selling bricks and mortar; we're connecting people with places. We tell the story of each home, its history, and sell the lifestyle it offers.

"There really is something for every buyer. We handle everything from private treaty sales, to auctions, land, new homes, lettings, and property management. That variety means we work on some truly special homes, but more importantly, it reminds us every day that no two sales are ever the same.

"That's what makes our service different, it's never one size fits all."

BESPOKE was launched just over a year ago (Credit: BESPOKE)

BESPOKE is part of The Property Franchise Group, specifically Northwood, founded in 1995.

This gives them the 'perfect balance' of a small, local team with the backing and infrastructure of a national network.

Josh added: "As a franchised business, BESPOKE gives me access to premium tools at a much lower cost base than most agents.

"This allows me to offer market leading presentation and service levels, combined with high street presence for a very competitive fee."

He added: "We're also a family-run business.

"I oversee the Macclesfield office, based on Church Street, and my business partners run our Sandbach office.

"Together, we cover a large stretch of Cheshire, with boots on the ground in places like Knutsford, Buxton, Congleton, Crewe, Holmes Chapel, Middlewich, and Nantwich.

"This reach gives our sellers a much wider audience than they'd get with a typical local agent."

Director Josh Gilchrist and sales manager Nick Cliffe (Credit: BESPOKE)

Tytherington resident Josh joined the business in April 2023, with his career having started nearly a decade ago at a high-end independent agency.

There he focused on delivering a highly tailored, attentive and fully resourced service, something he is looking to bring to his current role.

"My aim is to utilise these skills to develop my own business and bring a fresh approach to estate agency in Macclesfield," Josh said.

Of course, BESPOKE is not a one man team and Josh is supported by sales manager Nick Cliffe and property consultants, Daisy Barber and Neve Massey.

Josh added: "When people visit us they can expect a friendly team who genuinely want to help.

"Our people first approach and capped transactions mean we have all the time in the world for our clients."

Property consultants, Daisy Barber and Neve Massey (Credit: BESPOKE)

BESPOKE's viewing slots are 50 per cent longer than the average, helping buyers to feel more confident, better informed and more emotionally connected to the home.

Meanwhile, they offer their clients enhanced marketing as standard and don't tie down to contracts.

Josh continued: "We've also invested in the latest tech to enhance the experience. We're installing dual-sided digital screens to showcase our listings in the window and in the office. We use smart key tag systems to offer the highest level of security for our clients' keys.

"At the same time, we haven't lost touch with the more traditional side of estate agency. We still love a well-designed printed brochure just as much as we enjoy making high-impact social media reels. It's about blending the best of both.

"Most importantly, we're accessible. We're here for everyone - from first-time buyers to downsizers, investors to growing families. Whatever your situation, you'll be met with respect, transparency, and our full attention."

BESPOKE's Macclesfield office is located at 22 Church Street (Credit: BESPOKE)

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