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Arighi Bianchi receives national recognition for 'deeply personal' marketing campaign

Local News by Matthew Hancock-Bruce 1 hour ago  
Arighi Bianchi won Best Marketing Campaign at the Excellence in Furniture Awards (Credit: Arighi Bianchi)
Arighi Bianchi won Best Marketing Campaign at the Excellence in Furniture Awards (Credit: Arighi Bianchi)
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Arighi Bianchi has been recognised on the national stage.

Macclesfield's iconic furniture store picked up the prize for Best Marketing Campaign at the Excellence in Furniture Awards.

Judges praised the retailer's 'Postcards From' campaign for its originality, emotional storytelling and commercial impact.

Sarah Bianchi said: "Winning Best Marketing Campaign at the Excellence in Furniture Awards is an incredibly proud moment for our whole team.

"Postcards From is deeply personal to us — it reflects our family history, our love of design, and our desire to inspire customers in new and unexpected ways.

"To be recognised on a national stage, while remaining proudly independent and rooted in Macclesfield, means so much."

Previous iterations of the Postcards From series have included Japan, Sicily, Los Angeles, the Alps, South Africa and Norway (Credit: Nub News)

Described as the 'Oscars of the furniture world', the Excellence in Furniture Awards ceremony took place on Monday, January 19, at the NEC Birmingham.

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Arighi Bianchi claimed the Best Marketing Campaign award for its destination-led 'Postcards From' series.

Inspired by the journey of founders Antonio Arighi and Antonio Bianchi from Lake Como to Macclesfield, the campaign celebrates the beauty of travel through furniture and home accessory collections, immersive in-store experiences, competitions and digital storytelling.

Iterations so far have included Japan, Sicily, Los Angeles, the Alps, South Africa and Norway, with a new destination arriving very soon for Spring 2026.

Postcards From has seen store footfall rise by 24.5% with accessories sales up 122% and social media-driven sales up 2,100%.

Arighi Bianchi was also highly commended in the Best Independent Retailer of the Year category.

     

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