Macclesfield vape brand goes national with new best-selling juice and new hire
By Charlie Coldwell
14th Jul 2022 | Local News
A Macclesfield vape and coffee shop has released a new best-selling vape juice line.
Wreckless Vape Company has seen a huge increase in business since they moved to their new premises on Mill Street earlier this year.
And their new line 'bare fruits' features a variety of fruit-filled flavours that have seen huge success with their launch.
This increase in business has allowed for founder Thom Maggs to create a new full-time job in the company.
The success of their new line has also allowed for the business to expand massively to multiple new distribution companies, or 'distros'.
"We literally got into one UK distro [before launching bare fruits] but we were very surprised that in about a week and a half we've got into three of the biggest distributors in the country," said Thom.
"We're working with one of the biggest in the UK, one medium sized and one slightly smaller distro.
"One we've worked with before but the other two we haven't.
"We've massively scaled up. The week prior to launch we sold 1100 bottles."
The e-cig store, who also sell cups of Macclesfield's Kickback Coffee for customers to enjoy with theri vapes, is located opposite the Ian Curtis mural.
There are a variety of flavours available in the new 'bare fruits' line including sour apple, blackcurrant, blue raspberry, lime, strawberry and kiwi.
"I think it's done so well because of the flavours and the branding," Thom explained.
"The branding is really simplistic and it stands out.
"I like the apple flavour the best, but they've all done really well."
"The idea was to make non-complex flavours that were good," added Sam Streets, Thom's new full-time employee.
The recent success of 'Bare Fruits' has meant that Wreckless has been able to take on a new employee, with Sam Streets upgrading from his part-time position to a full role at the company.
"It's good because I've got more involvement," said Sam.
"Before I only had one day to be involved but now I've got a whole week to be involved.
"I'm predominantly up front and Thom is predominantly in the clean room.
"We're both very ambidextrous in the company though, we can do all of it."
Business has been increasing since their Mill Street move, and with the new successful liquid line it's been doing even better. However, there is still plenty to be excited about for the future.
"There's sherbets coming next, which we're hoping to launch at the end of August if all goes to plan," Thom announced.
"After that we've got a candy line planned," teased Sam.
If you are interested in buying any of the new 'bare fruits' vape juice, the 100ml bottles are available at £14.99 each or 2 for £25 from their shop at 80 Mill Street in Macclesfield.
The new range is priced also available online.
Wreckless Vape Company can be followed on Facebook.
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