A new vaping product which is better for the environment than most e-cigarettes, is trying to encourage Macclesfield to stop smoking.

Airscream is specifically designed to be used only by adult smokers, to get them to quit cigarettes.

It is cheaper and less fiddly than regular e-cigarettes, and has less disposable parts than the in-trend disposable e-cigarettes, so is better for the planet as well as a person's health.

Wreckless Vape Company, of 80 Mill Street, is stocking the product as an entry into the world of vaping.

The new product is specifically designed to get people to quit smoking, and can currently only be found in Macclesfield for the UK market. (Image - Alexander Greensmith / Macclesfield Nub News)

Business owner Thom Maggs (34) explained what it is all about.

"We were approached by Airscream to be their first stockist in the UK", said Thom.

"The aim of the project is to try and enable current smokers to make the switch, to use non-combustible devices to improve their health.

"The goal was also to do it in a way which is affordable. It is almost too affordable, as you can't get a full kit and juice together elsewhere for £11.99. It is unheard of."

Self-employed business owner and Bollington resident Thom Maggs used to work for the boss of the company he has now partnered with. (Image - Alexander Greensmith / Macclesfield Nub News)

Smoking prevalence is higher than the national average in Cheshire East, and Macclesfield has seen a prevalence of vape shops.

However, Wreckless stands out by making many of their own e-liquids and serving coffee alongside their vapes.

And now with a new partner, their stock has expanded once again.

Airscream flavours include bubblegum and pink crystal.

The flavour cartridges are called AirPops. Other flavours include Freezy Grape and Peach Ice. (Image - Wreckless Vape Company / Airscream)

"It is a really simple device because it is literally just a snap in pod," added Thom.

"The pod are pre-filled with juice which come in ten flavours.

"The pods are disposable, but if you enjoy a flavour you can make it more sustainable and switch it to a refillable one.

"You also get more for your money. The max you get in a regular disposable is two millilitres. But with this kit you get in a pack 2x 1.6ml pods so 3.2ml in one pack pod. And, plus the batteries last longer and they are fully rechargeable.

Other flavours include Mangolicious and Polar Mint. (Image - Alexander Greensmith / Macclesfield Nub News)

"It is more eliquid for your money, as it is aimed to be a more cost effective device which can stop people from smoking. 

According to NHS England, "Nicotine vaping is substantially less harmful than smoking. It's also one of the most effective tools for quitting smoking."

In 2019, the government set an objective for England to be smokefree by 2030, meaning only 5% or less of the population would smoke by then.

Liz Truss reaffirmed this commitment in one of her last acts as Prime Minister.

The shop is across the road from the Ian Curtis Mural. (Image - Alexander Greensmith / Macclesfield Nub News)

2019 figures suggested 14.1% of the population smoked cigarettes, that's about seven million people.

The pandemic did see a decline in smokers, but it is too early to say if this trend will be permanent.

ONS figures also suggest vaping prevalence in England in 2021 was between 6.9% and 7.1%, meaning just over three million adults vape.

Thom is grateful to the Macclesfield community for their support.

As well as being a vape shop, Thom also serves Macclesfield's Kickback Coffee, alongside other soft drinks. (Image - Alexander Greensmith / Macclesfield Nub News)

"We believe vaping is better than smoking as it does not contain the thousands of chemicals that are in cigarettes, some of which are carcinogens," Thom also said.

"The Royal College of Physicians are the world-leaders in studying vaping, and they say it is at least 95-98 per cent safer than smoking tobacco.

"Finally, I'd like to thank our customers again for their support. Since we moved from Church Street to Mill Street, our business has increased.

"It has been nice to meet new people and even serve non-vapers our locally-roasted coffee from Kickback Coffee roasters, based in Pott Shrigley."

Employee Sam Streets with the Airscream with AirPops Pink Crystal starter kit. (Image - Alexander Greensmith / Macclesfield Nub News)

Macclesfield: Wreckless Vape Company can be followed on Facebook.

See Also: Macclesfield vape brand goes national with new best-selling juice and new hire

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