Macclesfield FC back Cheshire East Council's new recycling campaign
By Matthew Hancock-Bruce 19th Apr 2026
The Silkmen have backed Cheshire East's recycling campaign.
Youth Academy players from Macclesfield FC have teamed up with the borough council to champion better recycling habits as part of the authority's 'Be the BIG Difference' campaign.
The players have taken part in a series of short, fun videos that use football challenges to show how residents can recycle right at home and cut down on waste.
Filmed at Macclesfield's Leasing.com Stadium, the videos aim to raise awareness of how small actions – like rinsing items, knowing what can and can't be recycled, and recognising when items shouldn't be going in any household bin – can make a big difference to the quality of recycling collected across the borough.
Bob Trafford, sponsorships director at Macclesfield FC, said: "Everyone at Macclesfield FC jumped at the chance to be involved in the 'Be the BIG Difference campaign'.
"Not only does this represent important community engagement, but it also helps to create a real difference in terms of maximising the effectiveness of recycling quality across the borough.
"We hope that the messages contained within the campaign will resonate with everyone across our local area, and we will see a positive impact from their implementation."
The 'Be the BIG Difference' campaign aims to support residents ahead of changes to waste and recycling services coming this autumn, including the introduction of weekly food waste collections and a move to three-weekly black bin collections.
Football videos featuring Macclesfield FC academy players and Crewe Alexandra first team players will be released across Cheshire East Council's social media channels over the coming weeks.
Councillor David Jefferay, chair of Cheshire East Council's environment and communities committee, said: "We're really grateful to have the support of both clubs for our campaign, and their energy has really helped to bring these important messages to life in a way that's memorable and reaches people of all ages.
"By putting the right things in the right bin, keeping problem items out of household waste – like batteries and electricals – and ensuring items that can be recycled don't go to waste, residents can help us increase recycling rates and help make Cheshire East cleaner and greener."
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