Protestors have called for the 'rebranded Adlington New Town' to be scrapped.

Cavendish Consulting, working on behalf of Belport, recently revealed plans for a development of up to 1,275 homes, referred to as 'Adlington Park'.

An consultation event was held at Adlington Hall on Thursday, September 10, giving the public a chance to find out more about the proposals, which will occupy land north-west of Adlington and feature retail and community spaces, as well as a new primary school.

A protest took place outside the event, with organiser Kasim Awan highlighting his concerns with the project.

He said: "The Adlington Park proposal is presented as a 'fair compromise' after the Adlington New Town proposal.

"In reality, 1,300 homes, over 170 acres, delivered over a two-year period is a monumental project, that is highly comparable to the approximately 3,000 houses that would have been delivered over five years from Adlington New Town.

"As such, the New Town proposal has allowed said developer to rebrand a new project that would produce similar amounts of greenbelt damage in the camouflage of a compromise."

READ MORE: Firm behind Adlington New Town reveals fresh plans for 1,275-home development

Kasim added: "There may also be complacency because the location of the development is in the North West of Adlington, a little further in distance to parts of Macclesfield and Prestbury.

"The planned Adlington Park would place new urban sprawl much closer to these areas than currently exists, putting the greenbelt that buffers these areas next in line for urban sprawl.

"The proposal poses as 'locally led', and environmentally friendly, with use of green / yellow colours on maps to represent where houses will go.

"This contrasts to the reality - housing densities of between 20 and 30 per hectare, that's very cramped for the planned medium to large size housing.

"The graphic (below) by Martin Smith does a good job at portraying the illusion of the masterplan."

Kasim continued: "I attended the engagement session held by Belport and Cavendish on Thursday, September 10.

"The developer described the density as 'quite compact' in the engagement session.

"Developers stated that 'amenities and schools' are planned additions associated with the project - which I needed to correct to 'school' as the Adlington Park proposal does not plan for multiple.

"The website states one school that would accommodate a population of almost 3,000.

"I was aware of these facts prior, but other people could have been easily deceived by their inaccurate phrasing, likely to be intention to portray the development as more societally responsible than it is."

"The recent Woodford Garden village hosts residents who complain that the estate is void of services," added Kasim.

"The grandiose marketing of Adlington Park is similar in substance to that issued by the Woodford developers prior to its development.

"There is an increasing trend in modern developments for overstated delivery of infrastructure and services. The Adlington Park proposal shows signs of following that trend.

"The Adlington Park master planners quoted the presence of 'community-centres and hubs', but when asked what these could consist of, the answer ranged from 'perhaps a cafe', to a 'bus stop'.

"The disconnect between the magnitude of delivery the language implies and the substance of said proposal was striking.

"We must not allow the refusal of Adlington New Town, or the verbose marketing of Adlington Park, to blur our vision of what this really is - a cramped housing development that offers little to no added local infrastructure, and paves the way for further urban sprawl throughout the magnificent greenbelt of Adlington."