UP CLOSE: With the Macclesfield dog biscuits that are made with local beer
Meet the Macclesfield man who makes dog biscuits out of waste byproducts of beer.
Beerscuits is the brand of Macclesfield resident Jonathan Davies.
The doggy treats contain just five all-natural ingredients, including local beer malt that would have otherwise been put in the bin.
Jonathan lives just around the corner from RedWillow Brewery, so it was a no-brainer to strike up a paw-some partnership to find a use for their malt grain leftover from the brewing process.
"I baked my first dog biscuits in 2019", said Jonathan.
"My mate sent me link to a recipe for fun, but here we are four years later and I have turned it into my job and a business.
"I noticed a gap in the market as round here there are lots of dogs going in to pubs, particularly as we are a big walking area round here.
"The idea at first was just to be solely in pubs, but I now sell them online as well."
The former tech worker bakes biscuits at his Macclesfield home, before sending them off for delivery across the country.
You can also buy the pooch snacks in person at Macclesfield venues like The Picturedrome on Chestergate, and of course RedWillow's bar on Park Green.
Bollington Brewery Company venues like The Fountain, The Vale in Bollington and The Park Tavern also stock Beerscuits.
He sometimes uses malts from Bolly Brewing, and has also used malts from Wincle Brewery in the past, and is open to working with brewers, helping them cut down on their waste.
Furthermore, The feelgood local upcycling success story can be seen on the high street, every month at the Treacle Market.
"One of my favourite parts of the job is seeing the dogs jump up at the table in excitement as they can smell the biscuits," revealed Jonathan.
"My stall is on Mill Street, and I will be there for this Sunday's Treacle Market. [And indeed next month's dog show.]
"I got on to the first Treacle Market after lockdown, they liked the recycled-nature of our story. I've been very grateful for them.
"I'm also at markets in Prestbury and across Cheshire as well."
The biscuits contain sunflower oil, peanut butter, eggs, malt grain and plain flower. They are packed with nutritional benefits.
Malt grain is full of fibre, perfect for doggy digestion, whereas sunflower oil is great for the dog's coat.
Other local venues which stock them include Five Clouds on Market Place, and The Cask Tavern in Poynton.
Forest Distillery, G&T Macclesfield and Happy Valley Taphouse also sell individual Beerscuits.
Selling it locally in bars also means Beerscuits don't have to use single-use plastic. However, the environmental benefit cannot be translated to the online side of his business, as plastic is used to preserve the freshness of the biccies.
As well as the help from a Macclesfield brewer, Jonathan also paid for Macclesfield artist Becca Smith to do artwork for his branding.
If you are not a frequenter of pubs, a large box of 815g of biscuits can be ordered to your door.
The healthy snacks can be ordered online via this link.
Macclesfield: You can also follow Beerscuits on social media.
See Also: Free gym membership for young people in Macclesfield
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